Case study · Fitness Coaching

The Cameron Method Coaching Platform

The Cameron Method, a science-backed fitness coaching business in London, ran its coaching on spreadsheets and WhatsApp. We built a platform with a client dashboard, a coach panel and an AI assistant trained on the coach's own knowledge, so every client and every conversation lives in one place.

Industry: Fitness Coaching
Service: Web Development

The coach panel overview: active clients, pending check-ins, unread messages, new applications, a needs-attention list and the applications pipeline

thecameronmethod.com client and coach app, shown with demo data

Check-ins with coach feedback: Weekly
Weight and food logging: Daily
Inbox for the coach: One
Assistant in the chat: AI

The challenge

Coaching run on spreadsheets and WhatsApp

Check-ins, weigh-ins, food logs and questions all arrived by message and were tracked by hand in spreadsheets. Nothing lived in one place, so following a client's progress or answering a question meant scrolling back through chats.

What we built

One platform for the client, the coach and the conversation between them

01Client dashboard

A client's whole week on one screen

Each client logs in to an overview of their week: weight over the last seven days with the change, calories burned today, calories left against their daily target for every day of the week, their current weight, their latest personal best and a feed of recent activity. Every number is something they logged themselves.

Seven-day weight trend with the weekly change
Calories left against target, day by day
Latest personal best and recent activity in view

The client dashboard overview with the weekly weight chart, calories burned, calories left per day, current weight and personal best — thecameronmethod.com client and coach app, shown with demo data

02Nutrition and weight

Food and weight logged daily, against targets the coach sets

Today's progress shows calories, protein, carbs and fat against the targets set by the coach. Clients log food from a searchable database or enter macros by hand, and the diary groups the day by meal with a running total. A nutrition overview charts macros or calories over 7, 14 or 30 days, and weight tracking keeps a daily log with a 30, 60 or 90-day trend.

Calories and macros against coach-set targets
Food diary by meal from a searchable database
Weight log with a trend over 30 to 90 days

The nutrition page with progress rings for calories, protein, carbs and fat, the food diary by meal and the seven-day macro chart — thecameronmethod.com client and coach app, shown with demo data

03Check-ins and PRs

A weekly check-in the coach actually replies to

Every week the client submits a structured check-in. The history shows each week with its average rating and whether the coach has replied, so the feedback loop is visible to both sides. Personal records are logged per exercise with a progression chart, and progress photos have a section of their own.

One structured check-in per week, with history
Coach replies marked on each check-in
Personal records with a progression chart per lift

The weekly check-in page showing this week as submitted and a history of previous weeks with average ratings and coach replied badges — thecameronmethod.com client and coach app, shown with demo data

04Coach panel

Everything that needs the coach, in one inbox

The coach panel opens on what needs attention: check-ins awaiting feedback, clients who have not checked in this week, unread messages and new applications. Messages sit in a single inbox with unread counts per client, check-ins can be reviewed in place, and applications move through new, contacted, converted and rejected with a conversion rate on the overview.

Pending check-ins and missing check-ins flagged per client
One messages inbox with unread counts
Applications pipeline with statuses and conversion rate

The coach messages inbox with conversations listed by latest message, unread counts and an open thread with a client — thecameronmethod.com client and coach app, shown with demo data

05AI assistant

Client questions answered in the coach's voice

Clients ask about their plan, calories, macros and training in the in-app chat. An AI assistant fed with the coach's own knowledge of nutrition and training answers as the coach would, so routine questions get a fast reply and the coach steps in where it matters. It runs inside the same chat, so the client sees one conversation.

In-app chat between client and coach
Assistant trained on the coach's own nutrition and training knowledge
Routine questions answered fast, in one conversation

The client chat drawer open over the dashboard, with a conversation with the coach and a prompt to ask about the plan, calories, macros or training — thecameronmethod.com client and coach app, shown with demo data

The outcome

The spreadsheets and the scrolling are gone

Clients log weight, food, activity, check-ins and personal records in one place and talk to their coach in the same app. The coach sees who needs attention, reviews check-ins and replies from a single panel, and the assistant handles routine questions from the coach's own knowledge. No results have been measured yet.

More case studies

Bookings

Appointments Amelia booked over the phone, synced to your diary.

This week

Bridge Voice

Booked by your agent

Other calendar

Added by your team

Upcoming

Still to come this week

Mon