Cookie Policy
Last updated: 26 October 2026 (consent wording version 2026-10-26)
1. What Are Cookies
Cookies are small text files that are stored on your device when you visit a website. Websites can also keep similar information in your browser's local and session storage. We call all of these "cookies" below. This policy is issued under the Privacy and Electronic Communications Regulations 2003 (PECR), as amended by the Data Use and Access Act 2025 (DUAA).
2. Your Cookie Choice
On your first visit a banner asks whether we may use optional analytics and advertising cookies. Reject all, Accept all and Manage choices are equally easy to use, and nothing optional is switched on until you choose. You can change or withdraw your choice at any time with the Cookie settings link at the foot of every page, or the button below.
Your choice is kept for 6 months if you allow anything optional, or for 12 months if you refuse everything optional. After that we ask again. We also ask again if we change what a choice covers, for example a new purpose or a new advertising partner.
3. Strictly Necessary Cookies
These keep the website working and secure, remember your cookie choice, keep you signed in and keep things you asked for, such as a chat or a sign-up, while you use them. They cannot be switched off. You can block them in your browser, but parts of the site may then stop working.
| Name | Type | Provider | Purpose | Expiry |
|---|---|---|---|---|
| __Host-ubs_consent | Cookie | Unity Bridge Solutions | Remembers your cookie choice (signed, no identifier) | 6 months, or 12 months if you refuse everything optional |
| __Host-ubs_cid | Cookie | Unity Bridge Solutions | A random reference that links your saved cookie choices, so a later change replaces them (not readable by page scripts) | 6 months, or 12 months if you refuse everything optional |
| ubs-consent-pending | Local storage | Unity Bridge Solutions | Keeps a cookie choice that withdraws or refuses consent until it is saved, if saving it failed (no identifier) | Until the choice is saved |
| sb-* | Cookie | Supabase | Keeps you signed in to the client portal or Bridge Voice | Until you sign out |
| ubs_last_active | Cookie | Unity Bridge Solutions | Signs you out after a period without activity | 30 minutes, renewed while active |
| bv-locale | Cookie | Unity Bridge Solutions | Remembers the language you chose | 12 months |
| bv_secure_access | Cookie | Unity Bridge Solutions | Holds a one-time secure access link token off the page address | 1 hour |
| bv_draft_resume | Cookie | Unity Bridge Solutions | Holds a sign-up resume token off the page address | 1 hour |
| ubs_payment_confirmation | Cookie | Unity Bridge Solutions | Lets the payment confirmation page show your payment when you come back from your bank | 1 hour |
| __stripe_mid | Cookie | Stripe | Stripe: fraud prevention on payment pages | 1 year |
| __stripe_sid | Cookie | Stripe | Stripe: fraud prevention on payment pages | 30 minutes |
| bv_active_agent_id | Cookie | Unity Bridge Solutions | Remembers which AI receptionist you are managing in the Bridge Voice dashboard | 30 days |
| ubs-chat-session-id | Session storage | Unity Bridge Solutions | Keeps the chat conversation for this tab | Until the tab closes |
| ubs-chat-state:* | Session storage | Unity Bridge Solutions | Keeps the chat messages for this tab | Until the tab closes |
| ubs-chat-is-open | Session storage | Unity Bridge Solutions | Keeps the chat open across pages | Until the tab closes |
| ubs-chat-nudge-dismissed | Session storage | Unity Bridge Solutions | Stops the chat prompt reappearing after you close it | Until the tab closes |
| bridge-voice-help-chat-session-id | Session storage | Unity Bridge Solutions | Keeps the Bridge Voice dashboard help chat for this tab | Until the tab closes |
| bridge-voice-help-chat-state:* | Session storage | Unity Bridge Solutions | Keeps the Bridge Voice dashboard help chat messages for this tab | Until the tab closes |
| bridge-voice-help-chat-open | Session storage | Unity Bridge Solutions | Keeps the Bridge Voice dashboard help chat open across pages | Until the tab closes |
| bridge-voice-signup-v2 | Session storage | Unity Bridge Solutions | Keeps your Bridge Voice sign-up answers while you complete it | Until the tab closes |
| bv-demo-pill-dismissed | Session storage | Unity Bridge Solutions | Stops the walkthrough prompt reappearing after you close it | Until the tab closes |
| ubs-chunk-reload-at | Session storage | Unity Bridge Solutions | Reloads the page once after a site update, without reloading in a loop | Until the tab closes |
| demo-calls-remaining | Local storage | Unity Bridge Solutions | Counts the Bridge Voice demo calls you have left | Until deleted |
| bridge-voice-landing-account | Local storage | Unity Bridge Solutions | Shows your account name in the Bridge Voice site menu while you are signed in | Until you sign out |
| ubs-contextual-cta-dismissed | Local storage | Unity Bridge Solutions | Stops a suggestion on our articles reappearing for 7 days after you close it | Until deleted |
4. Analytics Cookies
With your permission we use Google Analytics 4 (through Google Tag Manager) to understand how visitors use our website: which pages are popular, how visitors move around the site and where they come from.
| Name | Type | Provider | Purpose | Expiry |
|---|---|---|---|---|
| _ga | Cookie | Google Analytics: tells visits from the same browser apart | 13 months | |
| _ga_* | Cookie | Google Analytics: keeps the state of the current visit | 13 months |
5. Advertising Cookies
With your permission we use Google Ads and the Meta Pixel to measure which of our adverts bring visitors and enquiries, and for ads personalisation, including showing our adverts to people who visited our site. When you send one of our forms or sign up for Bridge Voice with advertising allowed, Google and Meta also receive your email address and phone number in hashed form (scrambled one way before they are sent), so they can match the enquiry to an advert. Our Privacy Policy (sections 3 and 6) explains what is sent and Meta's role. Advertising cookies also remember which partner or campaign link brought you to Bridge Voice, so the referral can be credited.
- Google Ads: conversion measurement and remarketing. See how Google uses information from sites that use its services.
- Meta Pixel: advertising measurement and remarketing. See Meta's cookie policy.
| Name | Type | Provider | Purpose | Expiry |
|---|---|---|---|---|
| _gcl_* | Cookie | Google Ads: links a visit to the ad that was clicked, to measure conversions | 90 days | |
| _gcl_ls | Local storage | Google Ads: a copy of the ad click information | Until deleted | |
| IDE | Cookie on doubleclick.net | Google Ads: ad measurement and personalisation | 13 months | |
| test_cookie | Cookie on doubleclick.net | Google Ads: checks whether the browser accepts cookies | 15 minutes | |
| lastExternalReferrer | Local storage | Meta | Meta Pixel: the last outside site that sent you here | Until deleted |
| lastExternalReferrerTime | Local storage | Meta | Meta Pixel: when that outside visit happened | Until deleted |
| _fbp | Cookie | Meta | Meta Pixel: tells visits from the same browser apart for ad measurement | 90 days |
| _fbc | Cookie | Meta | Meta Pixel: the Facebook or Instagram ad click that brought you here | 90 days |
| multiFbc | Local storage | Meta | Meta Pixel: a copy of the Facebook or Instagram ad click that brought you here | Until deleted |
| bv_attr | Cookie | Unity Bridge Solutions | Remembers the partner or campaign link that brought you to Bridge Voice, so the referral is credited | 90 days |
If you withdraw advertising consent we delete the advertising cookies and storage this site can reach. Cookies that Google keeps on its own domain (doubleclick.net) can only be removed in your browser's settings.
6. Google Consent Mode
We tell Google tags what you chose through Google Consent Mode v2: whether analytics storage, advertising storage, advertising user data and ad personalisation are allowed.
- Before you choose, and if you refuse analytics, Google Analytics may still send cookieless measurement signals. These do not set or read cookies, but they can include technical information such as your IP address, browser details and your consent choice.
- Google Ads tags wait until you allow advertising.
7. Global Privacy Control
If your browser sends a Global Privacy Control signal, Accept all leaves advertising switched off, and the banner and the cookie settings say so. You can still switch advertising on yourself.
8. Records of Your Choice
When you save a choice we keep a record of it, so we can show what you agreed to: the choice, how and where on the site you made it (the banner, the settings or this page, the site section and language), the version of the wording you saw, whether your browser sent Global Privacy Control, and when. It is linked to a random reference held in a cookie that only our server can read; we store that reference only in scrambled (hashed) form. We do not record your IP address, browser details or the page address. Each record is kept for 24 months after it is replaced or expires. The cookie settings show your consent reference; quote it if you contact us about your choice. Our Privacy Policy explains your rights over these records.
9. How to Manage Cookies
- Cookie settings: the Cookie settings link at the foot of every page, or the button above, lets you change or withdraw your choice at any time. Withdrawing is as easy as giving consent.
- Browser settings: most browsers let you block or delete cookies. Blocking all cookies may affect how our site and others work.
10. UK and EU Visitors
The same choices apply wherever you visit from. Strictly necessary cookies, which keep the site secure and remember your choice, stay on.
11. More Information
For more information about how we handle your personal data, please see our Privacy Policy.
If you have any questions about our use of cookies, please contact us at contact@unitybridgesolutions.com.