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Case study · Plumbing & Heating

InstaGasWorks Plumbing & Heating Website

InstaGasWorks, a Gas Safe plumbing and heating company in South London, had no website. We built one with a postcode coverage checker, 18 local area pages, published prices and an online enquiry form, and we keep working on it to bring in more visitors.

Industry
Plumbing & Heating
InstaGasWorks home page: the company van, the headline "Expert Care. Honest Pricing. Local Trust." and the Gas Safe badge

instagasworks.com, live site

Local area pages
18
Service pages
8
Prices up front
Published
Enquiries from the site
Online
The challenge

A trade business with no website

InstaGasWorks had no website at all. A Gas Safe registered plumbing and heating company covering South London, working from word of mouth and the phone, with nowhere online for a customer to check coverage, see prices or send an enquiry.

What we built

A website built to be found locally and to turn visitors into enquiries

01Coverage

An instant answer on whether they cover you

The first question a caller asks is whether the company works in their area. The site answers it before the call: type a postcode and it points you to the local page with prices and response times, or tells you to call or email if you are just outside the patch.

  • Postcode check with an instant answer
  • Sends the visitor to their local page
  • Honest fallback for postcodes outside the area
The "Check if we cover your postcode" section with a postcode field and Check coverage button
instagasworks.com, live site
02Local search

A page for every area they serve

Eighteen local pages, one per area from Balham to Wimbledon, each with its own introduction, distance from the Streatham base and the services offered there. They give people searching for a plumber in their own area a page that speaks to them.

  • 18 area pages across South London
  • Each page states response time from the base
  • Services listed per area
The Plumbers & Gas Engineers in Tooting area page with its services and Gas Safe details
instagasworks.com, live site
03Services and prices

Every service with its price published

Eight service pages cover boiler installation, repair and servicing, plumbing, emergency call-outs, bathroom and kitchen fitting and powerflush. Prices are published up front on the services and rates pages rather than revealed when an engineer is already in the kitchen.

  • Service pages for boilers, plumbing and emergencies
  • Published prices on the services and rates pages
  • No call-out charge on quoted work, stated on the page
The services page with the "Fixed prices, published" list of boiler service, call-out, gas safety certificate, powerflush and combi boiler prices
instagasworks.com, live site
04Enquiries

Tell us what is wrong, from the site

Customers describe the fault in a short form with their name, phone and email, or tap straight through to the phone number or WhatsApp. The page also shows recent jobs from the van, so a new visitor can see the work before they get in touch.

  • Enquiry form with name, phone, email and the fault
  • Phone and WhatsApp one tap away
  • Recent jobs gallery on the site
The "Tell us what's wrong" enquiry form beside the phone, WhatsApp, email and office details
instagasworks.com, live site
05Growth

Built to be found, and kept growing

A website only earns its keep if people find it. The local area pages and the service pages with their prices give the site something to be found for, and we keep working on it after launch to bring in more visitors, so a search for a plumber in South London has a better chance of ending at InstaGasWorks.

  • Local pages written for area searches
  • Service pages with prices for what people search
  • Ongoing work after launch to grow visitors
A rising line on a navy grid with a search and a location marker, standing for a website being found and growing
Illustration
The outcome

More customers, without anyone waiting by the phone

Since launch the owner reports more customers coming through. Anyone in South London can now check coverage, see a price and send an enquiry without picking up the phone.

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