InstaGasWorks, a Gas Safe plumbing and heating company in South London, had no website. We built one with a postcode coverage checker, 18 local area pages, published prices, online booking that goes straight into the engineer's Google Calendar, and an enquiry form, so customers can check coverage, book a visit or describe the job, and the owner reviews enquiries between jobs.
instagasworks.com, shown with example data
InstaGasWorks relied on word of mouth and phone calls, with no website for customers to check coverage, see prices or send an enquiry. Calls often arrived while the owner was working on a job, so answering a new enquiry meant stopping the work in front of him.
The first question a caller asks is whether the company works in their area. The site answers it before the call: type a postcode and it points you to the local page with prices and response times, or tells you to call or email if you are just outside the patch.
Eighteen local pages, one per area from Balham to Wimbledon, each with its own introduction, distance from the Streatham base and the services offered there. They give people searching for a plumber in their own area a page that speaks to them.
Eight service pages cover boiler installation, repair and servicing, plumbing, emergency call-outs, bathroom and kitchen fitting and powerflush. Prices are published up front on the services and rates pages rather than revealed when an engineer is already in the kitchen.
Customers can book a visit online in four steps, picking the service, a date and a morning or afternoon arrival window, and the engineer texts 30 to 60 minutes before arriving. Each booking is added to the engineer's Google Calendar automatically with the customer's address, so new jobs appear in the diary they already work from and they can head straight to the job. Anyone who would rather explain the problem first can use a short form with their name, phone and email, or tap straight through to the phone number or WhatsApp. The page also shows recent jobs from the van, so a new visitor can see the work before they get in touch.
A website only earns its keep if people find it. The local area pages and the service pages with their prices give the site something to be found for, and we keep working on it after launch to bring in more visitors, so a search for a plumber in South London has a better chance of ending at InstaGasWorks.
Customers can now check coverage, see prices, book a visit or describe a problem through the website. New bookings go straight into the engineer's Google Calendar, and the owner can review enquiries between jobs instead of needing to stop work to take each one by phone. Since launch, the owner also reports more customers coming through.
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