Bridge Voicevs ARROW
ARROW, from Steady Bow ARROW Limited, is a UK AI call answering service aimed largely at trades and service businesses. It publishes a single plan at £99 a month, which happens to be exactly what Bridge Voice Lite costs. The allowances behind those two identical prices are very different.
All company and product names are the trademarks of their respective owners. Unity Bridge Solutions and Bridge Voice are not affiliated with, endorsed by, or sponsored by any provider listed on this page. ARROW pricing was read from aiphonecalls.co.uk on 4 August 2026, where one plan was published at £99 a month for 150 minutes. Features not listed above were simply not stated on that page, which is not the same as the product lacking them. Confirm current terms with ARROW directly.
For £99 a month
1,000 minutes
150 minutes
That is 9.9p/min against 66p a minute, for the same money.
ARROW pricing, as published
Read from their own site on 4 August 2026. The effective rate is the monthly price divided by the included minutes.
| Plan | Price | Included | Effective rate |
|---|---|---|---|
| Starter | £99/mo | 150 minutes | 66p/min |
Row by row, with nothing hidden
Where a row says something is not stated, that means it was not on the page we checked. It does not necessarily mean the product cannot do it.
| Criterion | Bridge Voice | ARROW |
|---|---|---|
| What £99 buys | 1,000 minutes on Lite (9.9p/min) | 150 minutes (66p/min) |
| Plans published | Four: Starter, Lite, Growth and prepaid Flex, all with allowances and rates | One. Higher volumes are described as something to "sort after you have tested it" |
| Going over your allowance | 35p/min, or minute packs from 12p/min, with a spend cap you set | Not published |
| Lead capture | Caller details, call outcome, full transcript and AI summary on every call | Name, number and job details, with customisable qualification rules |
| Transcripts | Full transcript, AI summary and analytics on every call | Not stated on the pricing page |
| Appointment booking | Books into Google Calendar, Outlook, Calendly or Cal.com with SMS confirmation | Not stated on the pricing page |
| Languages | 42 languages, multilingual included on Growth | Not stated on the pricing page |
| Free trial | 14 days with 100 free minutes | None advertised. They offer a demo line to call instead |
ARROW pricing was read from aiphonecalls.co.uk on 4 August 2026, where one plan was published at £99 a month for 150 minutes. Features not listed above were simply not stated on that page, which is not the same as the product lacking them. Confirm current terms with ARROW directly.
Where ARROW beats us
If we only listed our own strengths this page would not be worth your time. Here is where ARROW would genuinely serve you better.
Their qualification rules are front and centre: you tell it what makes a lead worth waking up for, and it filters on that. Bridge Voice captures and summarises everything and leaves the triage to you, which is a different philosophy rather than a strictly better one.
One plan and one price is genuinely simpler to buy. If you make very few calls and want no decisions to make, there is less to think about than a four-tier tariff with packs and a spend cap.
They publish a demo number you can ring before giving anyone your details, which is a fair way to let you hear the product first. We do the same, so this is a tie rather than a loss, but it is worth crediting.
Every Bridge Voice price, on this page
And not just on this page. The same numbers sit inside the product, on the screen you would use to buy more minutes.
- Starter - 250 minutes a month
- £30/mo
- Lite - 1,000 minutes a month
- £99/mo
- Growth - 3,000 minutes a month
- £399/mo
- Flex - prepaid, pay as you go
- 35p/min
- Minute packs - 100 / 250 / 500 extra minutes
- £15 / £35 / £65
- Extra UK phone number
- £5/mo
- SMS beyond your included allowance
- 10p/text
- Multilingual add-on (Lite)
- £29/mo
- Setup fee
- £0
- Long-term contract
- None
No VAT is added at checkout, so these are the amounts you pay. Starter, Lite and Growth include a 14-day trial with 100 free minutes. Cancel any time, there is no contract to leave.
The billing screen inside Bridge Voice. Every pack price and per-minute rate is visible before you buy, not quoted afterwards.
Bridge Voice vs ARROW FAQs
Prefer to see the whole market at once? Our UK AI receptionist comparison puts every provider we verified in one table.
How much does ARROW cost compared with Bridge Voice?
Both are £99 a month at the tier we compared. ARROW publishes £99 for 150 minutes, which is about 66p a minute. Bridge Voice Lite is £99 for 1,000 minutes, which is 9.9p/min. Bridge Voice also publishes an overage rate and minute packs, while ARROW does not state what happens once you pass 150 minutes. Checked 4 August 2026.
Does ARROW publish more than one plan?
Not on the pricing page we checked. One plan is detailed at £99 a month for 150 minutes, and higher call volumes are described as something you can "sort after you have tested it". That is a reasonable sales approach, but it does mean you cannot work out what a busier month would cost before you commit.
Which is the better fit for a trades business?
Both are aimed at you. ARROW leans on lead qualification rules, so it filters calls against criteria you set. Bridge Voice leans on capture and record keeping: every call transcribed and summarised, appointments booked straight into your calendar, SMS confirmations sent, and outbound campaigns available on Growth. On cost, 1,000 minutes against 150 for the same £99 is the difference that usually decides it.
Try it on your own calls for a fortnight
Fourteen days with 100 free minutes and a transcript of every call. If ARROW suits you better, go with them. There is no contract holding you here either way.
Or hear it first: +44 151 453 6966